When you scroll through the feed, the app learns from your behaviors. The more time you spend watching cat videos, the more likely the app will show you more cat videos in the future. Thanks to its algorithm, TikTok detects what types of videos you like the most and, little by little, offers you similar content. But the app's magic lies not in the sheer amount of content but in how well it can filter it. With that content volume, there's always bound to be an interesting new video waiting for you. Millions of videos for all tastesĪlthough the figures are not exact and vary greatly from day to day, it is estimated that on TikTok, around 30 million new videos are posted every day. After that, you can start viewing the content of other users from all over the world. Whichever you choose, in less than a minute, you will be able to customize the look of your profile, choosing your avatar and username. You can choose whether you want to sign up using an email address, your Google account, your Facebook account, or your Twitter/X account. Fortunately, the registration process is very quick and easy to complete. In order to use TikTok, you need to have a registered user account. You will find hundreds of filters and other tools at your disposal, with which you can give a spectacular finish to all your creations. Both of its rivals Tencent and NetEase have been pouring more resources into games with longer development cycles.TikTok is a social media platform that focuses on short videos, which allows you to create and edit your own videos and then easily share them with your best friends and other users around the world. The success of video games, however, demands a much longer, more patient creative process and is arguably less predictable than the instant gratification delivered by dopamine-fused video clips. Through its short-video apps, ByteDance has amassed an unparalleled wealth of consumer insights. But ByteDance’s comment suggests that portions of the team will be retained.īyteDance’s debacle in video games - and its virtual reality endeavor Pico - casts doubt over the universal applicability of its data-driven, A/B testing strategy that has catapulted TikTok to global dominance. Reuters first broke the news about the layoffs on Monday morning, reporting that ByteDance would soon announce the “winding down of its Nuverse gaming brand and full retreat from mainstream video games,” citing sources. Reuters reported earlier this month that the firm is looking to divest the studio and has met with a Saudi Arabia-based firm for discussion. It’s unclear how many employees will be affected by the restructuring eventually, but Nuverse had quickly grown to around 3,000 people in 2021 and has largely remained that size over the past few years, according to Chinese tech news outlet LatePost.īyteDance has also spent heavily on acquisitions, including a $4 billion purchase of a promising Shanghai-studio studio called Moonton. This round of mass layoffs started on Monday and many members of Nuverse are still anxiously awaiting a verdict on their future, people familiar with the matter told TechCrunch. Following a recent review, we’ve made the difficult decision to restructure our gaming business,” a ByteDance spokesperson told TechCrunch in a statement. “We regularly review our businesses and make adjustments to center on long-term strategic growth areas. Nonetheless, after two years of tepid performance, the gaming department, called Nuverse, is significantly scaling back its operations in a move that has surprised many employees. In late 2021, the TikTok parent’s plans for video games came into the spotlight after it became one of the firm’s six core business units, posing a new threat to incumbents such as Tencent and NetEase and rising star MiHoYo. ByteDance’s gaming ambition has been an expensive, short-lived pursuit.
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